符合《大学英语课程教学要求》对英语教学的新要求,旨在帮助学生在今后的学习、工作和社会交往中有效地使用英语进行交际 有别于仅注重阅读和专业词汇的传统专业英语教材,将专业知识融入真实的职场情景中,从而全面训练学生的听、说、读、写技能,提升其职场英语交际能力 选材均围绕商务职场中的核心话题,包括求职、销售、市场、财务管理和当前全球商业领域中广泛关注的问题 教师用书为课堂教学提供了详尽的指导, 并附有各单元练习和测试的参考答案与录音文字。
To the Student
Unit 1 Making your way
Lesson 1 Time to make a decision
Lesson 2 Following through
Lesson 3 Filling out forms
Lesson 4 Preparing your resume
Lesson 5 Sending it all off
Lesson 6 Finally, its time for the interview
Team Project 1
Unit 2 Selling is what its all about
Lesson 1 Have you got what it takes?
Lesson 2 How do you do it?
Lesson 3 Sales have increased by 20%
Lesson 4 Dealing with the customer
Lesson 5 Dealing with complaints
Lesson 6 Buying and selling on the Internet
Team Project 2
Unit 3 Marketing the product
Lesson 1 Telling the world about your product
Lesson 2 Brands
Lesson 3 Finding out what appeals to the consumer
Lesson 4 You, too, can do it--having a plan
Lesson 5 Getting together and understanding it all
Lesson 6 If you can make it, they can fake it
Team Project 3