《隐喻与工厂 商学与经济学中的比喻》收录了来自世界各地16名学者的12篇学术论文,从多个角度研究商务与经济学话语中的隐喻的特点。两位编者主要从事认知语言学方面的研究,但《隐喻与工厂 商学与经济学中的比喻》兼收并蓄,收录了许多认知语言学之外的视角的方法和观点。全书既有涉及认知语言学的研究(如Littlemore、Skorczynska、Siaw-FongChung等的论文),还包括语文学分析(Tejada Caller与Guzman Guerra合著的论文)、术语学研究(Fuertes-Olivera与Velasco-Sacristan合著的论文)、语料库分析(Crawford camiciottoli的论文)、修辞学研究(Eubanks的论文)、特殊用途英语研究(Resche的论文)、以及经济学的研究(Mouton的论文)等。全书结构严谨、很见工夫,读者能从各个章节之中读到对隐喻不同层面的探讨。
List of contributors
Metaphor and Mills: Figurative language in business and economics.
Introduction
Honesto Herrera-Soler and Michael White
Section Ⅰ
Metaphor in economic theory and in economics as an academic
discipline
From barter to coin: Shifting cognitive frames in classical Greek economy
Paloma Tejada Caller and Antonio Guzman Guerra
Metaphor and economic thought: A historical perspective
Nicolaas T.O. Mouton
Towards a better understanding of metaphorical networks in the language
of economics: The importance of theory-constitutive metaphors
Catherine Resche
Metaphors of the Brazilian Economy from 1964 to 2010
Tony Berber Sardinha
Section Ⅱ
Cultural filters in contrastive studies
Mandarin Chinese translation of English economic metaphors: A cross-
linguistic study of conceptually related economic terms
Siaw-Fong Chung
Translating metaphor in business/economics dictionary articles:
What the theory says and what lexicographers should do
Pedro A. Fuertes-Olivera and Marisol Velasco-Sacristan
The use of verbal and gestural metaphor in explanations of management
theory
Jeannette Littlernore
"Bigger, a lot bigger, massively much bigger": A comparative study
of hyperbole in business and economics lectures
Belinda Crawford Camiciottoli
Section Ⅲ
Metaphor in the economy and business in practice
The perfect storm: An imperfect metaphor
Philip Eubanks
Framing a bank: Reputation management during financial crises
Lise-Lotte Holmgreen
Metaphor and knowledge specialization in business management:
The case of project management discourse
Hanna Skorczynska
Metaphor as an instrument of linguistic and social identity
co-construction in business development networks (BDNs)
Hana Blazkova
Subject index
Author index