介绍
【简介】
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing or combinations of visuals, language, gestures sound, and music. Investigated texts include advertising, political cartoons, comics, film songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized
【出版说明】
认知语言学是语言学的一门重要分支学科，自20世纪80年代诞生以来受到了国际和国内学界的广泛关注。近年来，外教社陆续推出了一系列相关丛书，集中体现了国际、国内的优质研究成果。其中‘国际认知语言学经典论丛”收入了 Ronald Langacker、 Leonard Talmy、 Dirk Geeraerts国际认知语言学领域顶尖学者的经典作品；‘外教社认知语言学丛书·普及系列”‘外教社认知语言学丛书·应用系列”则体现了国内学界的最新研究成果这些丛书因内容权威、见解独到受到了外语界的广泛好评。
认知语言学作为一门新兴的跨领域学科，与多种学科有密切的联系，具有很强的应用意义。因此，我们又从德古意特出版社近年来推出的相关学术图书中精选了6种，组成‘德古意特认知语言学应用丛书”，引进出版。丛书反映了近十几年来认知语言学应用领域的前沿成果，集中体现了该学科的理论与实践、应用与展望，及其与人工智能、诗学、语言教学等领域的联系和互动，信息量大，时效性强，代表了国际认知语言学应用研究方面的最高水准。丛书作者汇集了 Gitte Kristiansen、 Francisco J. Ruiz de Mendoza Ibanez Rene Dirvena等国际认知语言学界领军人物，以及欧美相关领域的优秀学者体现了国际认知语言学应用研究方面的最强阵容。
相信丛书的引进可进一步帮助国内读者了解这一领域的研究热点和最新成果，为国内研究者带来新的启示。
目录
【目录】
List of contributors
Preface
I. Setting the Scene
Chapter 1 IntroductionCharles Forceville and Eduardo Urios-Aparisi
Chapter 2 Non-verbal and multimodal metaphor in a cognitivist framework:Agendas for research Charles Forceville
Ⅱ. Multimodal Metaphor in Advertising
Chapter 3 Brand images: Multimodal metaphor in corporate brandingmessages Veronika Koller
Chapter 4 Cutting across the senses: Imagery in winespeak andaudiovisual promotion Rosario Caballero
Chapter 5 Interaction of multimodal metaphor and metonymy in TVcommercials: Four case studies Eduardo Urios-Aparisi
Chapter 6 Nonverbal and multimodal manifestation of metaphorsand metonymies: A case study Ning Yu
Ⅲ.Multimodal Metaphor in Political Cartoons
Chapter 7 Visual metaphor versus verbal metaphor: A unified account Francisco Yus
Chapter 8 Metaphor in political cartoons: Exploring audience responses Elizabeth EI Refaie
Chapter 9 Image alignment in multimodal metaphor Norman Y.Teng
Chapter 10 Visual metaphoric conceptualization in editorial cartoonsJoost Schilperoord and Alfons Maes
IV.Metaphors of Emotion in Comics, Manga, and Animation
Chapter 11 Anger in Asterix: The metaphorical representation of angerin comics and animated filmsBart Eerden
Chapter 12 Pictorial metaphors of emotion in Japanese comicsKazuko Shinohara and Yoshihiro Matsunaka
V. Metaphor in Spoken Language and Co-Speech Gesture
Chapter 13 Words, gestures, and beyond: Forms of multimodal metaphor in theuse of spoken language Cornelia Muller and Alan Cienki
Chapter 14 Metonymy first, metaphor second: A cognitive-semiotic approach tomultimodal figures of thought in co-speech gestureIrene Mittelberg and Linda R.Waugh
VI.Metaphor Involving Music and Sound
Chapter 15 Music, language, and multimodal metaphorLawrence M.Zbikowski
Chapter 16 The role of non-verbal sound and music in multimodal metaphorCharles Forceville
VI. Metaphor and Film
Chapter 17 Multimodal metaphor in classical film theory from the 1920sto the 1950s Mats Rohdin
Chapter 18 Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films
Gunnar Theodor Eggertsson and Charles Forceville
Subject index
Author index
Metaphor and metonymy index
电子营业执照
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出版物经营许可证: 新出发沪批字 第 T0015 号
