“新世纪商务英语专业本科系列教材(第二版)”按照教育部制定和颁布的《普通高等学校本科外国语言文学类教学质量国家标准》编写修订,对接《商务英语专业教学指南》中的课程设置,全方位覆盖专业核心课程、专业方向课程和实践教学环节,涵盖英语语言技能课程和专业知识课程,全面满足新时期商务英语专业教学需求。
【目录】
Part I Generating Your Research Idea
Unit 1 An Introduction to Business Research Projects
Unit 2 Landing on a Research Topic
Unit 3 Designing a Research Project
Part 2 Conducting Your Research
Unit 4 Approaching Your Research Participants
Unit 5 Designing a Questionnaire
Unit 6 Conducting a Survey
Unit 7 Depth Interview and Focus Group
Part 3 Writing Your Thesis
Unit 8 Laying Out Your Thesis
Unit 9 Presenting Your Data and Conclusions
Unit 10 Finalizing Your Thesis
Appendix I Harvard Style for Referencing Different Sources
Appendix Ⅱ A Sample Thesis