目录
Unit One Challenges in the Multicultural World
Lesson 1 Globalization
Text A Living Between Three WorMs
Text B Growing Up Asian in America
Group Discussion
In-Class Debate
Interview Task
Cases for Further Study: Cases 1 -3
Additional Reading Communication in the Global Village
Lesson 2 Communication Across Cultures
Text A Misunderstanding Other Cultures
Text B Palestinian Like Me
Pair Work
Survey Task
Writing Task
Cases for Further Study : Cases 4 - 6
Additional Reading Intercultural Communication: A Challenging Venture
Unit Two Culture and Cultural Differences
Lesson 3 What Is Culture?
Text A Cultural Perspectives
Text B Culture as Software of the Mind
Fill-in Work
Group Discussion
Writing Task
Cases for Further Study: Cases 7 -9
Additional Reading Hyperculture
Lesson 4 Cultural Diversity
Text A Where Fat Is a Mark of Beauty
Text B The Basic Unit of Society: The Individual or the Collective?
Cross-Cultural Quiz
Internet Search
Survey Task
Cases for Further Study: Cases 10 -12
Additional Reading Studying Cultural Patterns
Unit Three Understanding Communication
Lesson 5 Communication in Our Life
Text A How Long Does It Take to Say Im Getting Married?
Text B A Wide-Angle View of Communication
Pair Work
Interview Task
Observation Work
Cases for Further Study: Cases 13 -15
Additional Reading The Sounds of Silence
Lesson 6 Communication Is Culture
Additional Reading High-Context and Low-Context Communications
Unit Four Language Use in Communication
Lesson 7 Language and Culture
Text A A Bilingual Childhood
Text B Culture and Our Use of Language
Group Discussion
Translation Task
Survey Task
Cases for Further Study: Cases 19 -21
Additional Reading What Is Language for Us
Lesson 8 Cultural Variation in Verbal Communication
Text A Why Dont You Say What You Mean?
Text B Speaking English with a Japanese Mind
Observation Work
Pair Work
Writing Task
Cases for Further Study: Cases 22 -24
Additional Reading Culturally Different Verbal Styles
Unit Five Culture and Nonverbal Communication
Lesson 9 The Silent Language
Text A Our Body Language
Text B Whos Wrong?
Cross-Cultural Quiz
Pair Work
Writing Task
Cases for Further Study: Cases 25 -27
Additional Reading What We Use to Communicate NonverbaUy
Lesson 10 Time and Space Also Speak
Text A The Heartbeat of Culture
Text B Discovering the Japanese Space
Group Discussion
Fill-in Work
Survey Task
Cases for Further Study: Cases 28 - 30
Additional Reading Cultural Conceptions of Time and Space
Unit Six Communication Between Co-Cultures
Lesson 11 Cross-Gender Communication
Text A Put Down That Paper and Talk to Me!
Text B He Says ... She Says
Pair Work
observation Work
Writing Task
Cases for Further Study: Cases 31 -33
Additional Reading
Cases for Further Study: Cases 34 -36
Additional Reading. Four Generations of Americans
Unit Seven Culture and International Business
Lesson 13 Business Across Cultures
Text A Cross-Cultural Marketing
Text B Negotiating Across Cultures
Translation Task
Pair Work
Group Discussion
Cases for Further Study: Cases 37 -39
Additional Reading Cultural Risks in Multinational Business
Lesson 14 Intercultural Management
Text A Two Casts of Mind
Text B Cultural Views Toward Management
In-Class Debate
Fill-in Work
Writing Task
Cases for Further Study: Cases 40 -42
Additional Reading Effective Communication in International Business
Unit Eight Developing Intercultural Competence
Lesson 15 Intercultural Perception
Text A Shakespeare in the Bush
Text B The First
Lesson at University
Fill-in Work
Pair Work
Survey Task
Cases for Further Study: Cases 43 -45
Additional Reading How We Measure Other Peoples Corn
Lesson 16 Culture Shock and Adaptation
Text A Living in Two Cultures
Text B Culture Shock
Interview Task
Group Discussion
Writing Task
Cases for Further Study: Cases 46 -48
Additional Reading Think Locally, Act.Globally
Appendix Supplementary Materials for Reference
Unit One What Is Intercultural Communication
The Emergence of Intercultural Communication Study
Unit Two What Is Culture
Basic Differences Between Cultures
Unit Three Aspects of Communication
Communication and Its Characteristics
Unit Four Achieving Equivalence in T
Doing Business in Different Cultures
Unit Eight Culture and Perception
Cultural Adjustment and Reentry Processes
Acknowledgement