目录
UNIT1 The rote of marketing
UNIT2 The marketing
plan 1: audit and objectives
UNIT3 The marketing plan 2: strategy and tactics
UNIT4 International customer communications
UNIT5 Market research
UNIT6 New product development (NPD) and branding
UNIT7 Product launch and promotion
UNIT8 Digital marketing
UNIT9 Agencies and suppliers
UNIT10 Exhibitions and events
Additional matenal
Audioscript
Answer key
Glossary
Acknowledgements
电子营业执照
ICP备案证书号: 
沪ICP备05013223号-20
沪公网安备 31010902003034号
出版物经营许可证: 新出发沪批字 第 T0015 号
